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AI can draft copy, write code, compose music, and build landing pages in minutes.
The tools are incredible, but they also create a new problem: when everyone can execute at light speed, direction becomes the only true advantage.
As execution becomes faster and cheaper, your edge won’t come from doing more.
It’ll come from knowing what not to do. In a world of infinite output, strategy is the ultimate skill.
Execution Has Been Commoditized
AI reduces the marginal cost of creation to nearly zero.
Infinite output without prioritization produces noise, not value.
If you try to out-execute your competition without a clear plan, you will simply churn out more undifferentiated features, campaigns, or products.
The winners are the people who decide what not to do just as rigorously as what to pursue.
Why Strategy Matters Right Now
Attention is scarce: The flood of AI-generated content overwhelms audiences. Clear strategic positioning cuts through that noise.
Resources are finite: Even with better tools, you still have limited budget, time, and energy. Strategy allocates those resources toward the highest-impact bets.
Moats are hard to build: When technology spreads fast, defensibility must come from deeper insight into customers, business models, and market structure. Strategy is the discipline that uncovers and secures those moats.
What You Can Do Today
Here’s the essence of smart strategy.
Decide what advantage you’re building, not just what you’re launching.
Design your moves around what’s hard to copy.
You’re playing to win. That means figuring out how to build an advantage over your competition and making it as hard as possible for others to copy you.
7 Moats That Are Hard To Copy
If you’re serious about building long-term advantage, start by studying the seven moats that are hardest to copy.
Because these moats cover such an extensive range of competitive situations, the framework scales with you whether you are an entrepreneur, a mid-market operator, or an enterprise executive.
Scale Economies: The bigger you get, the cheaper you operate
Network Economies: Each new user adds value you all other customers
Counter-Positioning: A model incumbents can’t adopt without hurting themselves
Switching Costs: Once you’re in, it’s painful to leave
Branding: The value of the story people believe about you
Cornered Resource: You have access to something nobody else does
Process Power: You’re operationally better in ways that are hard to copy
Whether you're building a DTC brand, B2B platform, or blockchain protocol, these seven moats are how real defensibility gets built, across any market, at any scale.
The best resource for learning about these moats is, Helmer’s 7 Powers.
Identifying And Building A Moat Is Just Step One
Identifying your moat is where strategy begins, not where it ends.
Once you’ve defined your moat, the next step is alignment.
Your next job is to design everything else around it.
Business: What category you compete in and the competitive advantage you have
Marketing: Who you serve and how you break through
Product: What you deliver and how it creates value
Each business function above evolves through three critical phases:
Moat Building: Pursue advantages across business operations, marketing, and product that will separate you from the competition
Go-to-Market Architecture: Translate that advantage into focused, high-signal campaigns and launches
Growth Loops: Turn momentum into compounding systems that deepen your edge
Strategy is the discipline of making all your decisions align with your chosen advantage.
And in an AI-accelerated world, strategy discipline is your greatest edge.